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This may be a simple little cloth, but it will be - and should be - a game changer, not just for the people who use it, but for the environment. It's not an exaggeration to say that this is one of the most important pieces of outdoor gear to come along in decades.

Diana, avid hiker and all around awesome person

These things are the best things since sliced bread.

Disclaimer: please do not use bread to wipe.

a passionate Kula fan

"Kula Cloth® takes the pee cloth to a whole new level."

- Washington Trail Association

"Essential! Will never hike or adventure without it!"

- everybody who tries a Kula

"Much better than using a smooth rock."

Coalition Snow founder Jen Gurecki