We had to say it...

Kula Cloth — Convince Me

A message from your friend who won't stop talking about this

You don't need it.
Until you do.

This is the page your friend sent you because they're tired of explaining it and also kind of want you to experience the revelation yourself.

↓ Scroll for the truth ↓

Drip-drying is not a personality trait.

You have survived many things. You have drip-dried in the woods, you have done the slightly-damp-underwear shuffle back to the trail, and you have told yourself it was fine. It was not fine. You just didn't know there was another option.

— Everyone who has ever used a Kula Cloth, in retrospect

Kula Cloth is a reusable, antimicrobial pee cloth designed specifically for people who squat when they pee. It absorbs 10x its weight in water, snaps to your pack, and flips closed so it stays clean. It took three years to design. Your drip-dry method took zero.

— Just saying

Things you're definitely
thinking right now.

We've heard them all. Your skepticism is valid, adorable, and about to be dismantled.

Your brain right now

"I don't need it. Drip-drying is totally fine."

The reality

You've been coping. There's a difference between fine and actually good. People who try the Kula universally report the same reaction: "Wait — why did I not do this sooner?" You have never once finished a hike and thought "I'm really glad I drip-dried."

Your brain right now

"That seems... unsanitary."

The reality

The antimicrobial fabric is clinically cleaner than toilet paper or a random bandana. The black side is specifically engineered for hygiene. It doesn't smell. It doesn't show stains. It stays folded closed between uses. It is the opposite of unsanitary.

Your brain right now

"I'd forget it on the trail."

The reality

It snaps directly to your pack strap and has retro-reflective thread so you can find it with a headlamp at 2am. It is designed to be impossible to leave behind. (Some people have still managed it. We respect the commitment.)

Your brain right now

"It's weird."

The reality

It is less weird than leaving toilet paper in the woods, which is currently what everyone does. Leave No Trace literally made a video about it. A former park ranger invented this. The weird thing was always the toilet paper.

Kula Cloth on trail
On trail

Snapped open & hanging to air-dry between use. The art is real gear.

Kula Cloth snapped closed on backpack after use
After use

Double-snapped closed so the used side never touches your pack. Genius.

The specs, for the skeptics.

Designed by a former park ranger. Tested in the wilderness. Loved by everyone from thru-hikers to festival-goers to people who just really hate damp underwear.

500K+ People pee with a Kula
10× Its weight in water absorbed
$20 The whole thing. Twenty dollars.
Times better than drip-drying
Wave to fellow Kula carriers on trail
0 Toilet paper left in nature

Join the pee-volution.

Real humans · Real revelations

"My husband laughed at me for spending $20 on a rag. I want to shout from the mountains with glee. Get one, get five. You won't regret it."

— REI Reviewer

"I have been backpacking for 30+ years and rarely get this impressed with new gear. This is a game-changer and an underrated piece of gear."

— REI Reviewer

"It's not an exaggeration to say that this is one of the most important pieces of gear to come along in decades."

— Diana, avid hiker

"Ever since I got my Kula Cloth, I've been drinking a lot more water on trail and haven't had so many headaches after long hikes."

— REI Reviewer

"These things are the best things since sliced bread."
*please do not use bread to wipe

— A passionate Kula fan

"I used to really hate wild wees. When I got my first Kula Cloth it completely changed things. No more damp underwear. Complete game changer."

— Rebecca, Vampire Outdoors UK

Okay.
Send this to someone.

They will either thank you immediately, or thank you after their next hike. Either way: you're the hero here.