Is the Kula Cloth Just a Marketing Ploy? A GYN Nurse Weighs In on the Debate

In the ever-evolving world of outdoor gear, new products often spark debates about their necessity and authenticity. One such product is the Kula Cloth, an antimicrobial pee cloth designed for outdoor enthusiasts, particularly women.

Some skeptics have dismissed it as merely a marketing ploy (https://www.outsideonline.com/outdoor-adventure/hiking-and-backpacking/are-pee-cloths-good-or-bad/). To get a professional perspective, we spoke with a former gynecological (GYN) nurse who sheds light on the debate and highlights the Kula Cloth’s true value.

The Kula Cloth is a reusable antimicrobial pee cloth that offers a sustainable alternative to using toilet paper or other natural materials while outdoors. It is designed to be hygienic, environmentally friendly, and practical for those who squat to pee during their outdoor adventures. It is manufactured in the US and each Kula is made by hand (yes we aren't joking!). 

The Skeptic’s Perspective

Critics argue that the Kula Cloth is an unnecessary luxury, claiming it is just another product capitalizing on the outdoor gear market. A "Controversial feminine hygiene accessory". (For the record Kula is for ANYONE who squats when yhr pee, not just women.) They suggest that traditional methods, like using leaves or toilet paper, suffice and that the Kula Cloth’s benefits are overhyped. 

To provide a more informed perspective, we spoke with Mare Ruland, a former GYN nurse who specialized in reproduction medicine. She also happens to be the CEO of Kula Cloth, so albeit, she may be a bit biased but here’s what she had to say:

"Maintaining proper hygiene is crucial, especially in outdoor settings where access to clean facilities is limited. In her experience, and the hundreds of testimonials of Kula users...The Kula Cloth’s antimicrobial properties have shown promising results that it has the ability to reduce the risk of urinary tract infections (UTIs) and other hygiene-related issues. Unlike using toilet paper or leaves, the Kula Cloth offers a clean and safe alternative, which is particularly important for humans who are more prone to UTIs. "Drip drying" and walking around in soggy britches all day harbors bacteria and yeast, Kula Cloth helps keep the perineum area and underwear dry. (Cite in link) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9363895/

The number of urinary tract infections (UTIs) is increasing globally, with more than 400 million occurring each year. UTIs are one of the most common infections in the world, and one in two humans assigned female at birth will have at least one in their lifetime. However, UTIs are also becoming more difficult to treat due to growing antibiotic resistance. Urinary tract infection is a disease of public health importance with a financial burden of about $6 billion worldwide each year. It is one of the most common infectious diseases, second to upper respiratory tract infections. (https://bmcinfectdis.biomedcentral.com/articles/10.1186/s12879-023-08641-x)

 Just more of a reason to pack a Kula wherever you "go". 

**2. Environmental Impact**

The environmental benefits of the Kula Cloth cannot be overstated. Traditional toilet paper use in the wilderness leads to littering and environmental degradation. The Kula Cloth, being reusable, helps reduce waste and promotes sustainable outdoor practices. It aligns perfectly with the Leave No Trace principles that all outdoor enthusiasts should follow. (Add link to backpacker article about tp in Yosemite) 

**3. Practicality and Convenience**

From a practical standpoint, the Kula Cloth is incredibly convenient. It is compact, easy to clean, and discreet. The quick-drying fabric ensures it’s always ready for use, and its design allows for easy attachment to backpacks or belts. (Ps, if your Kula is soaking wet, you are using it wrong! It's a toilet paper replacement not a toilet.) This convenience is a game-changer for people who often struggle with the logistics of maintaining hygiene outdoors.

**4. Community, Education, supporting Artists and Fundraising**

The Kula Cloth isn’t just a product; it has created a fun community and sparked conversations about outdoor hygiene. Sometimes the biggest barrier for people getting into nature is fear around where they will use the bathroom! Kula has helped normalize these conversations and make potty time in the outdoors less taboo. The educational initiatives associated with Kula Cloth promote better practices and awareness, empowering all humans to enjoy the outdoors confidently and comfortably. Many Kulas like the Artist Series, Kula collabs and Kula for cause support community Artists, organizations working to diversify outdoor spaces and other Non profits who are doing incredible service work. 

The skepticism surrounding the Kula Cloth as a marketing ploy overlooks and dismisses its tangible benefits and the genuine need it addresses within the outdoor community. According to Mare, the Kula Cloth is far from a mere gimmick—it is a thoughtfully designed product that enhances hygiene, supports environmental conservation, and promotes inclusivity in outdoor activities.

In a market saturated with gear, the Kula Cloth stands out not just for its innovation but for its positive impact on the outdoor experience. Whether you’re a seasoned hiker, casual camper, or a human who needs toilet paper, the Kula Cloth offers a practical and sustainable solution that goes beyond marketing hype.

As outdoor enthusiasts, it’s essential to embrace products that genuinely improve our adventures while respecting the environment. The Kula Cloth does precisely that, making it a valuable addition to any outdoor gear collection.

Mare is a retired Gyn nurse who specialized in reproductive medicine. In her years working and helping run a successful fertility clinic, she also assisted in collection of data for multiple reproductive medical studies. She also worked in psychiatric medicine, intensive care unit, hospice and pain management. Prior to her time as a nurse Mare worked as an activity director for an Alzheimer and dementia unit. At the age of 16 she began working as a care giver for disabled individuals and memory care patients, At the same time training horses for equine therapy for individuals with traumatic brain injury. 

Mare started at Kula in 2019 and quickly moved up the ranks because she was the only employee of founder Anastasia's company at the time. One day she decided she was going to be CEO (or rather PeeEO) and that was that. Mare also founded Hiker Trash Apothecary, is a contract Marketing consultant, and most importantly a mum to a 16 year old and 13 year old. When she is not working you can find her traveling, hiking, laughing or napping.